Specialized Team up with London-Paris

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London,UK. 22 December 2008

Specialized, the premium bicycle brand from the USA, has signed a deal to be the official bike sponsors for London-Paris ’09.

Specialized, based in California, will become the main jersey sponsor for eight team captains and supply them with helmets, race shoes, gloves and eyewear.  Specialized riders will be equipped with Tarmac Expert or Roubaix Expert bicycles.

Sven Thiele, director of the London-Paris ’09 Pro-Am Cycle Tour, the UK’s premier corporate ride, said: “To have a partnership with one of the world’s leading bike manufacturers is an exciting move for our event.  London-Paris has established itself as one of the world’s leading cyclosportives and to have endorsement from a big player like Specialized is a key moment in our development.”

London-Paris is the blue-riband event of cyclosportives and is the closest an amateur rider can get to experiencing the Tour de France.  Former Tour de France winner, Stephen Roche, has already announced he’ll be riding next year’s event and other big names are expected to follow.

Richard Hemington from Specialized said: “We are very excited to be involved with this event.  London-Paris 09 provides an excellent opportunity for our brand and gives the ride captains the best products available. Cycling legend Stephen Roche has chosen to use Specialized products for the event.”

London-Paris ’09 runs from June 25 – 28th www.londres-paris.com and this year’s sponsors also include car giants Subaru, adidas, Sigma Sport, British Cycling, Everyday Cycling and sports nutrition manufacturer, Science In Sport.    The London-Paris/Specialized deal was brokered by Cyclevox.

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Editor’s Notes:
The London-Paris Cycle Tour is a unique 3 day “Tour de France” style endurance event for amateur and cyclosportive riders. It is the "professional event for amateurs". Like a pro event it has full support, rolling road closures and covers 550 km in three days followed by a rest day in Paris. This PRO/AM has attracted riders like double Olympic Gold James Cracknell; Tour de France Giro and World Cup winner Stephen Roche (who will ride again in 09); Sean Kelly, Johan Museeuw, Brian Smith and ex-England footballer Geoff Thomas.   

About Specialized:
Specialized was founded in 1974 by riders for riders. Headquartered in Morgan Hill, California with global distribution, the company focuses on making everyone’s time on a bike better by delivering functional and technically advanced equipment which provides a performance benefit. www.specialized.com