The London-Paris 2012 Partners

Sports Massage Partner - TheTriTouch

TheTriTouch is a sports therapy company specialised in cyclists and triathletes, partner of The L2P since 2010. Clinics are based in Hampton Wick (Sigma Sport), Oxford, Kenilworth, London Seven Sisters, London EC1 and Sevenoaks. Aurelie Almeida, founder of TheTriTouch, is heading up the event team of 8 sports therapists dedicated to the L2P. She has selected the team on grounds of sporting background, skills & experience.

"TheTriTouch team are sportsmen and women coming from a wide range of sporting backgrounds at amateur, international and Olympic level. We all have personal knowledge of training, competing, injury prevention & recovery; gained from years of dedication to our own sport. We are used to looking after cyclists on tour and can help you get to Paris more comfortably whilst looking after your aches and pains during the trip."

Eyewear Partner - adidas Eyewear

adidas eyewear are proud to be partnering The London-Paris. Leading the way in sports performance eyewear, adidas have a range of products that are super lightweight, fully adjustable and benefit from unique lens technology. adidas Eyewear will be retailing at Sign On and will be offering a 20% discount to all participating riders. Come and see our latest model, the evil eye Halfrim PRO, it benefits from adjustable nose and arms and has a patented interchangeable lens system. The lenses in question will improve your vision in all weather conditions thanks to clever LST™ technology and all adidas eyewear is prescription compatible.  

Training Partner - Stephen Roche Training Camps

In 1994 Stephen Roche and Claude Escalon established Fitness, Velo, Evasion, a cycling holiday and training camp business now known as Stephen Roche Cycling Holidays and Training Camps. The company based in Palmanova, Mallorca was set up to provide cyclist of all ages and levels of ability with the opportunity to take part in cycle camps and holidays that were fully guided and supported by a professional team of staff.

Having developed a successful business with a growing reputation for offering good quality training camps and cycle holidays, the business has grown year on year and 18 years later the company is still owned and operated by Stephen and his team of specialists, who still provide the same exceptional level of customers service and quality cycling holidays that has been come to be expected.

Broadcast Partner - British Eurosport

British Eurosport will be broadcasting a documentary on The London-Paris 2011, created by Cyclevox, at peak times, with the first viewing being the first weekend of the 2011 Tour de France. This will take the event to the screens of thousands of cycling fans.

In the UK, British Eurosport launched in 1999, replacing Eurosport International on most platforms with some schedule variations and local commentary. British Eurosport creates programmes specifically for the UK, it has live studio presentations of numerous major sporting events and tournaments.

GPS Tracking Partner - Map My Tracks

Map My Tracks is an outdoor social network for sports enthusiasts that makes it easy to track rides, share with others and improve your cycling performance. Map My Tracks is all about training smarter and improving sporting performance. Using Map My Tracks OutFront for iPhone during your rides provides you with comprehensive performance stats, access to worldwide routes, easy ways to share on Facebook or Twitter and live tracking for others to follow your progress.

Office Partner - Regus

Regus is the world's largest provider of workplace solutions, offering the widest range of products and services that allow individuals and companies to work however, wherever, and whenever they need to.

Regus operates over 1100 business centres across 500 cities in 85 countries. Products and services include fully furnished, equipped and staffed offices, world-class business support services, meeting conference and training facilities and the largest network of public video conference rooms all serving over 200,000 clients daily.

Partner - 76 Harley Street

The Centre for Health and Human Performance (CHHP) is an inter-speciality health and performance clinic at 76 Harley Street. Our consultant physicians and surgeons are leaders in their fields, and many of our team are internationally recognised for their clinical expertise and research. Lead by its Medical Director, Dr Jack Kreindler and Professor Greg Whyte, the multi-disciplinary team care for a range of patients, from elite athletes and Olympians, to the critically ill.

As part of CHHP, Tony Gibb, Head of Cycling Performance, runs an elite cycle performance clinic at 76 Harley Street, coaching and supporting clients through everything from position setting to improving their performance. As part of the service we run, clients can have a clinical grade Cardio Pulmonary Exercise (CPEX) test combined with a physiological maximal ramp test to enable efficient and effective exercise program prescription. The program is unique to each individual, with tangible results to ensure an improvement in performance, whatever the individual’s basal level of fitness.

"Starting from a pretty good level I hoped for a small improvement but results unexpected. My average training speed is up by about 5km/h. Basically 40% stronger at my cruising speed. Some pretty tough training sessions but results are nothing short of awesome." David Bryant, HotChillee Ride Captain

Champagne Supplier - Moët & Chandon

Moët & Chandon has been producing the world's most loved champagnes since 1743. Their quality expresses the richness and diversity of Moët & Chandon's fabulous vineyard, the largest and most prestigious estate in Champagne, principally in the Premiers and Grands Crus.

Lively and generous, Moët & Chandon champagnes distinguish themselves by a bright fruitiness, a seductive palate and an elegant maturity. Moët & Chandon's winemaking philosophy is a constant search to evolve the champagne tradition: a deep rooted know- how transmitted by generations of Chefs de Cave, constantly reinvented and enriched to produce wines that continually seduce and delight. A philosophy built on respect and the highest standards of quality, simplicity and progress.

The mission of Moët & Chandon winemakers is to "offer the pleasure of sharing, with simplicity and spontaneity", according to the Chef de Cave Benoit Gouez. To offer each epoch a new miracle, the miracle of champagne, precise and reinvented, new and eternal - generation after generation, this is the ambition that the Moët & Chandon winemakers have set for themselves.

Skin Care Sponsor - Sportique

A manufacturer of All Natural Athletic and Multisport Necessities and known best for CENTURY cycling, chamois and athletic antifriction cream used by professionals and amateurs alike. Sportique offers a whole range of over 30 performance and endurance supporting embrocations and leisure activity aids. All products created for and by physically active people. Building on extensive experience from the endurance field of athletic body care, Sportique applied its know-how to introduce a complete line of complimentary products for active people to sustain a healthy lifestyle, from foot powders, sprays, creams, and gels, to muscle and joint gels, to moisturizing body, hand and lip balms, to deodorants and shaving essentials.

Official Supplier - Haribo

The happy world of HARIBO is showing its support for The London-Paris 2011 by supplying 1,500 mini bags of Starmix.

HARIBO's popular treat will be available to all L2P riders who take to the road, supplied in their rider packs provided at Sign On. In addition HARIBO's tantalisingly tasty treats will be handed out to spectators who take the time to cheer the cyclists along the way. Starmix is HARIBO's top selling bagged treat featuring the five iconic pieces, which consumers have grown to know and love including friendship rings, fried eggs, heart throbs, goldbears and cola bottles.

With a range of products on offer from family favourites Starmix, Tangfastics and Kiddies' SuperMix, to new addition Hearts & Rings and Other Nice Things, HARIBO really does have something for everyone. For more details please visit www.haribo.co.uk

Off-bike Footwear Sponsor - On Inc

On Inc. is a rapidly growing sports company based in Zurich, Switzerland, providing performance running shoes for training, endurance and racing. In 2010, On’s running shoes won the overall winner of ISPOs’ Brand New Award beating over 300 other brands. Present in 14 countries and in more than 400 specialist running retailers, the shoe has been a success in its first few year of life. On was founded by three friends and athletes: David Allemann, Olivier Bernhard (3-times world champion and 6-times Ironman winner) and Caspar Coppetti – from Athletes for Athletes and is used by world-class sports stars, Tegla Loroupe and Eva Dollinger. The Quick-Step Cycling Team have been photographed on the podium in the shoes. Bolt and Paula Radcliffe’s physio, Gerard Hartmann, also supports the shoe.

Web: www.on-running.com

Neutral Service and Ride Captain Sponsor - Mavic

Mavic has been at the heart of cycling since 1889. Mavic means Manufacture d'Articles Velocipediques Idoux et Chanel. Recognised as one of cycling's most established brands Mavic is empowered by over 100 years of history. The brand with its yellow and black oval logo is respected for its involvement in the sport. By being close to racers, riders, professional teams and events with the SSC neutral service Mavic is able to continue to provide innovative, high performance reliable products to equip both the bike and cyclists form all disciplines.

Today, with over one hundred years of experience, Mavic continues to stride forward into the future with a real passion for the sport of cycling.

Web: www.mavic.com

Nutrition Partner - Science in Sport

Science in Sport is delighted to be involved and participating in this exciting challenge, supporting charities and encouraging increased participation in cycling events.

We are a sports nutrition company run by cycling enthusiasts, and we set out with the goal of providing high quality sports nutrition products to help all athletes achieve their sporting ambitions.

Their sporting interests, as well as their qualifications, mean our sports scientists have the experience and expert knowledge to create a well-known and trusted product range.

Through our status as official nutrition partner to the British Cycling Federation and links with Pro-Tour teams such as CSC, we have developed a range of products to aid cyclists through all their challenges, whether they involve personal fitness, World Championship and Olympic Competition.

Web: www.scienceinsport.com