The Alpine Challenge 2011 route is announced

Wednesday 4th May 2011

London, UK - In what has been described as one of their 'best ever event routes' by HotChillee's Sven Thiele, The Alpine Challenge 2011 has today announced the exciting stages that participants can expect to undertake this September (7th - 11th) in the stunning French Alps.

The Alpine Challenge is a 4-stage event designed using the same formula as The London-Paris with event organisers HotChillee anticipating a big demand for places. HotChillee will also have a lottery opportunity which will entitle all Alpine Challenge 2011 participants entry into a draw for one of 30 guaranteed places for The London-Paris in 2012, HotChillee's prestigous event which sold out this year in 15 minutes!

Following their arrival on the Wednesday (7 Sept), Alpine Challenge participants can expect three truly amazing days of cycling. After an exhilarating warm-up ride around Lake Annecy the event will start with an 11.6km mountain time trial, thereafter come the three mountain stages crossing some of the infamous mountain passes such as the Cols des Aravis and the Col de la Croix Fry. Each day there is a flagged timed climb, of which the aggregate time determines the Leaders Jersey (male and female) for the next stage, all crafted to offer a ‘Tour de France’ like experience.

Based out of the beautiful lakeside town of Annecy in the Savoie, the scenery and riding on The Alpine Challenge is breathtaking and riders will enjoy the benefits of rolling road closures, motorbike outriders and lead vehicles, whilst riding in seeded groups commensurate with ability and supported by a professional crew including masseurs, mechanics and Mavic neutral service.

The full route is as follows:

Day 1 - 92km (Thursday 8 September) Annecy Start Col de Leschaux - height 900m (Time Trial for group seedings) Col de Plainpalais - height 1174m Col de la Cluze - height 1184m Annecy Finish

Day 2 - 116.6km (Friday 9 September) Annecy Start Col de Bluffy - height 630m Col des Aravis - height 1487m Annecy Finish

Day 3 - 114.9km (Saturday 10 September) Annecy Start Col de la Forclaz - height 1157m Col de L'Epine - height 1012m Col du Marais - height 843m Col de la Croix Fry - height 1477km Col de Bluffy - height 630m Annecy Finish

Entries are now being taken via The Alpine Challenge website, for what is likely to be one of the most beautiful cycle sportive events of 2011.

Speaking about The Alpine Challenge, HotChillee director Sven Thiele is extremely pleased with the route that his HotChillee team have put together, an event which will once again take in some of the greatest bike riding country in the world, he states:

"We are very proud of what we believe to be one of the best ever routes that HotChillee has designed for one of our events. We were overcome by the response to the inaugural event in 2010, and people genuinely felt that the challenging environment and the event logistics made the event feel very much like a Continental stage race. Entries are coming in thick and fast for the event and I can't wait to welcome our family of participants. Riders meet many new friends and riding partners, they create new business contacts and they all share a real passion for cycling.

There are no barriers to mixing and interacting and many participants of our events have become very close to all of the HotChillee events team. Annecy is a great hub for the event too, and is a beautiful part of the world to enjoy cycling and leisure time. With some great attractions and stunning places to stay we are encouraging participants to make this a family affair and bring their loved ones to enjoy this super Alpine environment. Overall we have a superb event planned for 2011, and feel that The Alpine Challenge will surpass people's expectations once again".

The Alpine Challenge 2011 takes place from the 7th-11th of September. Event partners are adidas, Science in Sport, Sigma Sport, Mavic, Cyclosure, MET, Regus, Cyclevox, The TriTouch and Sportique. Further event information can be found at