The London-Paris 2011 opened for entries at 12 noon (GMT) yesterday, November 1st, and sold out in 15 minutes. Considered the UK's foremost cyclosportive, The London-Paris is now cemented as one of the premier cycling events on the calendar and HotChillee's Sven Thiele was pleasantly surprised at the exceptional demand for places.
"This is amazing", said an excited Thiele. "We thought the demand for places in 2010 was incredible, with the event selling out in just 20 hours, but this uptake has taken even us by surprise. It's testimony to this unique event and its popularity which increases year on year.
We understand that there must be disappointed riders who have not managed to enter; we hope that they place themselves on the reserve list or consider The Alpine Challenge in September which is our new multi-day cyclosportive taking place in the Alps".
Held in September 2011 The Alpine Challenge is a spectacular three-stage event based on the same formula as that used in The London-Paris event. The Alpine Challenge features 3 stages over 3 days, and participants can enjoy all the benefits of a professional support crew, technical and mechanical support, rolling road closures and motorcycle outriders - leaving them to focus on conquering the three mountain road stages! Further details will be announced shortly.
All participants can keep up to date with event news, stars, sponsors and features of The London-Paris 2011 event via the event website.