Entry goes live for the cycling event of 2012 'The Alpine Challenge'

Thursday 20th October 2011

HotChillee opens entries to its premier multi-stage sportive, The Alpine Challenge 2012 on Monday 24th October 2011 at 12pm. The Alpine Challenge, 5th to 9th September 2012, will have approximately 7,000 metres of climbing across 480km of stunning French countryside, allowing riders to follow in the wheels of cycling legends and bringing enthusiasts as close as it gets to a Tour de France experience. They will be able to rub shoulders with some of cycling’s greats, including Stephen Roche and Yanto Barker. Participants can enter via

Triple Crown & Tour de France winner, Stephen Roche riding The Alpine Challenge 2011

A 4-stage event based in the beautiful lakeside town of Annecy in the Haute Savoie, The Alpine Challenge kicks off on arrival with a warm-up ride around Lake Annecy. Stage 1 sees a 10km timed mountain section to determine rider speed groups. The riders will then be taken into a series of breath-taking mountain stages, over famous Cols, including Col Des Aravis, Col de la Forclaz and Col de la Croix Fry, averaging 120km per day. With rolling road closures, motorbike outriders, lead and support vehicles, the participants come close to the experience of the professionals in the Tour de France.

The Alpine Challenge Peloton and support cars

Stephen Roche, Tour de France and Triple Crown Winner says: “The experience of riding The Alpine Challenge brought back all the feelings of that crazy La Plagne mountain top stage in 1987 when I won the Tour de France. This is the most real it can get for the amateur.”

The riders are seeded into speed groups, from those who wish to get into the competitive spirit and win the stages, to those who see the challenge as completing the event. It gives participants the chance to enjoy the buzz of a peloton and to socialise in a stunning setting, while doing what they love most.

Sociable coffee after a hard stage on The Alpine Challenge 2011

Each stage has a timed climb determining the King and Queen of the Mountains. The King and Queen are then awarded the Leaders’ Jersey for the next stage. Riders are supported throughout the event with a professional crew, including masseurs and mechanics.

Sven Thiele of HotChillee says "The Alpine Challenge is tough, but the shared experience generates a tremendous amount of camaraderie in the beautiful lakeside surroundings. It gives people a goal; something to train for. Even as an organiser, I have thoroughly enjoyed riding the event in the past two years. People love the riding experience, it makes them feel like they are on a Continental stage race and we can’t wait for 2012."

HotChillee Ride Captains and Queen of the climbs at The Alpine Challenge 2011

The Alpine Challenge entry includes transport to and from the airport, food and accommodation. Mechanics and technical support teams are also on hand and an array of other goodies are provided, such as an event t-shirt and cycling jersey. Digital photos, film and goodie bags from sponsors Chain Reaction Cycles and SIS are also available.

With only 150 places for The Alpine Challenge 2012, it’s essential to sign-up early!

For more information, please visit: or email